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How Adhesive Bras turned a “just for fun” facebook store into an international business
This month we give you an interview with Dennis from Adhesive Bras where he offers insight into running an ecommerce business and his struggles and victories with online marketing. Adhesive Bras, better known in Denmark, where the company is set up, as SelvsiddendeBHer, was launched as a fun facebook project, which in 2 years, with… Read more »
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5 do or die metrics to follow for online business
We at Printout Designer like figures. Tracking your key metrics is an easy way to get a birdseye view of how you are performing – against historic figures, in comparison to similar businesses or the industry average in general. According to Shopify – your key metrics can be divided into 3 major categories – Sales… Read more »
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Communication is key in ecommerce!
As your ecommerce venture grows and your customer base expands, it might become increasingly difficult to keep that personal touch you once had when you were just starting out. This time around, we have hand-picked some useful communication tools that help you reach out to your customers, keep them engaged and what’s most important –… Read more »
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How Hurtle Gear manages their business and keeps the motor running
This is the first post of our new monthly blog series which highlights awesome companies that use Printout Designer. And we start off with Hurtle Gear, an inspiring story how two motorcycle fanatics ditched the their desk jobs and set out to build an online store to start their business selling what they knew best… Read more »
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What is mass customization and how to take advantage of it
The migration from analogue to digital has thrown up many opportunities, one interesting concept is that software has been able to “mass produce” customization. The conditions for it are just right as the technology, especially 3D printers, are becoming increasingly affordable and online shopping is stealing customers from brick and mortar, there has been pressure… Read more »
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You are what you sell
Getting started in ecommerce presents entrepreneurs with many types of challenges. Starting with which products to sell, how to price them and how to handle inventories to whether to offer your customers different product customization options. This time around we have once again roamed the world wide web to pick you 6 helpful apps and… Read more »
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Augmented reality hits ecommerce
Virtual and augmented reality have become somewhat of buzzwords in the digital realm over the past months. Outside ecommerce, we have seen massive acquisitions of virtual reality startups, perhaps Facebook buying Oculus Rift in 2014 being the trendsetter. Recent intelligence suggests that also Amazon is working on its grand entrance into VR, hinted by public… Read more »
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Getting started with affiliate and referral marketing
They say that there are no shortcuts to success. We agree… but just partly. We have once again roamed the web over this past month to pick out some apps and helpful services that could make your lives as ecommerce entrepreneurs just a little bit easier… so you don’t have to. Getting started with affiliate… Read more »
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On the psychology of “free shipping” offers
“Free shipping for orders over XX$” “Order before XX.XX and get free shipping!” “Free delivery to anywhere in the world!” We have all stumbled on statements like that while shopping online. But what is the optimum value offer that would make your potential customers choose you from among thousands? Can free shipping be a win-win… Read more »