According to Shopify, online retailers lose up to ⅔ of their potential revenue to abandoned carts. That is 2 out of every 3 transactions. That is a whopping number and has to be addressed. Although the reasons for leaving your cart in the virtual shopping aisle vary, one comes out on top – 56% of carts are left due to being presented with unexpected costs at checkout. For more insight into the topic, check out this post on Shopify blog. In today’s post, we check out some cool apps and services to reduce cart abandonment rates and bring those dollars/euros/yen home!
MoonMail Recover Checkouts by microapps
MoonMail Recover Checkouts by microapps is a powerful Shopify app that helps you recover lost sales using some pretty sophisticated technology. With a free plan available to all Shopify users, the app works totally automatically. You can use up to 5 different email templates, set to fire according to your preset timing. The app can be geo-tuned to send out customized content for that specific country and includes tons of liquid tags to include product images etc. The positive reviews for this app make it a must-try for all Shopify store owners!
Abandonment Protector is a multi-functional Shopify add-on that not only tackles the problem of abandoned carts, but includes other must-have functionality to boost your revenue. AP enables you to send automatic emails to retrieve your prospects. However – it comes with a nifty little add-on – AP can create links to the same shopping cart with the same configurations as it was when abandoned. With built-in notification, you will know right away when the customer responds. AP also comes with integrated contact forms for customers that have questions about your products or have any other problems. All of this is managed via a simple management tool to create and import your leads.
Abandon Aid by Coolence
Abandon Aid by Coolence focuses on recovering orders in the simplest and most effective way possible – by sending a personalized email to prospective buyers in a timely manner, without all the bells and whistles. Recovery statistics are available for the last month of orders. There is no complicated configuration or campaigns, you get instant recovery notification and the app utilizes real-time order analysis technology.
Nosto with its user base approaching 20k stores on Shopify helps you connect with your customers by providing you with the tools to harness the power of personalization. Nosto analyzes your customers’ behaviour, learning their likes and dislikes and enables you to deliver automated, personalized recommendations in real-time. Their pricing model is surprisingly straightforward – you only pay for the sales they help you make. Nosto supports over 100 different ecommerce platforms and is the fastest growing personalization solution in the world.
Jilt by Shopstorm
Jilt by Shopstorm is a cart abandonment solution that creates cart abandonment emails to recover your lost sales. What makes them stand out is their totally customizable scheduling – you can choose how long after an order has been abandoned to send each campaign. You can set custom schedules in terms of minutes, hours, or days. It also comes bundled with beautiful reports that let you measure the effectiveness of every campaign you send. Track total lost revenue, total recovered revenue, and recovery percentage.
We strongly urge you to test-drive these apps we have chosen for you and bring home the ⅔ of sales you are currently missing out on. Using these apps it should be simple. Until next time – enjoy the summer (unless you are located on the bottom half of the globe) We know we will!
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