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Marketing can be expensive. Every online shop owner knows that. So we have to find clever ways to get our brand identity out there without spending a fortune. One way to increase your brand visibility is through customized printouts.

Branding Your Printouts

Whenever an order is fulfilled, usually at least 3 different documents are created – an invoice, a packing slip and packing label. That’s 3 opportunities to make your brand visible. However – we generally let those opportunities pass. Yet these are some of the cheapest ways to generate brand awareness. This also helps you increase customer loyalty and maximize the potential of repeat purchases. Branding your printouts not only serves as a powerful marketing tool, but will help you build on past interactions with your customers to increase future revenue. After all – repeat business is welcomed everywhere.

Branding your printouts not only serves as a powerful marketing tool, but will help you build on past interactions with your customers to increase future revenue.

Lets face it – generic printouts are boring. Some ecommerce platforms have incorporated an HTML editor to customize printouts, but those are often difficult to understand and don’t add any real value. One commonly used option is to copy-paste your order information to Word and generate invoices and other documents from there, but that requires a manual effort and is not really an efficient way to handle this. Also – these manually created documents would in that case still need to be manually delivered.

Automating Your Printouts

One of the alternatives to HTML and manual copy-pasting is document automation. Basically it means converting your printouts and paperwork into automated templates that can be used to create repetitive documents. It’s useful when you have to use the same files over and over again with different data – invoices, packing slips, labels etc. Document automation is a great tool to ensure that all your document templates are centrally managed and controlled so that they would always be consistent.

It’s useful when you have to use the same files over and over again with different data – invoices, packing slips, labels etc.

There are many document automation solutions on the market, but most of them don’t integrate well with e-commerce platforms. Printout Designer lets you customize your invoices, packing slips and labels to reflect your brand identity, but also automate the entire document creation process from order to fulfillment. You can use the drag and drop document editor to easily create stunning printouts and have them sent out automatically – whenever an order is created. This reduces manual work managing printouts considerably. Don’t believe us? Try it out for yourself!

Printout Designer enables you to create invoices, packing slips, labels and other printouts with a truly customized look, independent of the e-commerce platform you use. You can customize every aspect of your business document creation process without wasting countless hours. Read more about Printout Designer from printoutdesigner.com

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Written by Sven Lillepalu

Sven has a background in communication with 10+ years of experience. At Printout Designer he makes sure our messages are short, simple and to the point. On our blog he writes mostly on ecommerce and related topics, but occasionally likes to take a sidestep into other realms of life aswell.

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